New York: In a huge setback for former US President Donald Trump, his media venture, Trump Media & Technology Group, faced a substantial plunge in its stock value, leading to a staggering USD 1 billion loss in his net worth, as reported by CNN.

Financial Struggles Hit Trump's Venture

The decline followed the disclosure of dismal financial figures, with Trump Media reporting losses of over USD 58 million and minimal revenue generation in 2023. With Trump's majority ownership in the company, its performance directly impacted his wealth.

Analysts Question Valuation

Analysts have raised co ncerns a bout the valuation of Trump Media, comparing it to speculative meme stocks. They noted a sharp co ntrast between its 2023 financial performance and previous years, with significant losses and minimal revenue growth.

Stock Plummets Despite Earlier Surge

Despite a surge of nearly 200 per cent in the shares since the beginning of the year, Trump Media's stock value plummeted by 21 per cent on Monday. Trump's stake in the company decreased from a peak of USD 6.3 billion to approximately USD 3.8 billion.

Doubts about Sustainability

The severity of the losses prom pted doubts a bout the company's ability to co ntinue as a going concern. Accountants warned that without significant changes, Trump Media might struggle to stay afloat, despite a recent merger injecting USD 300 million in cash.

While some experts believe the cash infusion could provide a lifeline for Trump Media, others caution that sustained warnings a bout the company's viability raise concerns. Addressing substantial losses is crucial for long-term sustainability.

Challenges Ahead For Trump Media

Despite being valued at up to USD 11 billion by Wall Street, Trump Media faces challenges such as declining user engagement on its flagship product, Truth Social.  While the completion of a merger offers temporary relief, addressing underlying challenges is essential for long-term viability. With the 2024 presidential election approaching, its success may depend on capitalizing on digital advertising opportunities.